In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit
B2B Marketing - Interview with Mark Donnigan
By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances of winning a sale. In today's hectic company world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the unique obstac
The Startup Founders Marketing Playbook - Mark Donnigan - Startup Marketing Consultant}
B2B Marketing (As We Know It) Is Dead-- Here's What Functions TodayTough Fact About B2B eCommerce PodcastIn this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other realities about modern-day B2B marketing. We go over how the purchasing journey has actually been entirely fragme